Privacy Statement

About us

Scapewell Limited, is an Irish company with registered office at Block A, George's Quay Plaza, George's Quay, Dublin 2, Ireland and company number 652164 (‘Scapewell’, ‘we’, ‘us’, ‘our’) and is the controller for the purpose of this privacy notice.

Who this notice applies to

This notice applies to different types of individuals including prospective, existing or former buyers of properties, business contacts, estate agents, professional advisors and other persons when you access, browse and use our website (through various domains) and interact with us on our social media pages, by telephone, email, correspondence, at events and by other means.

The personal data we collect about you

“Personal data” means information about an individual from which that person can be identified. It does not include information where an individual’s identity has been removed (anonymous data).  Throughout this privacy notice we use the term "processing" (and derivatives of this term) to refer to all activities involving your personal data, including collecting, handling, storing, sharing, accessing, using, transferring, erasing and disposing of it.

The personal data we receive about you depends on how you interact with us and/or our website.  For example, we collect different types of personal data depending on whether you register interest in a property development or only browse our website. Typically, we collect and process the following kinds of personal data:

• Identity and Contact Data such as your name, company and/or business name and job title (where relevant), proof of identity, proof of address, email address and telephone number.

• Buyer Information such as your preferences for type of house and location, your buying status such as whether you first time buyer, your financial information such as whether you are a cash buyer or mortgage approved and proof of funds, bank details and [insert other] and which will include your Identity and Contact Data.

• Marketing and Communications Data including your Buyer Information, your preferences in receiving electronic marketing communications from us, your communication preferences, your acceptance of invitations for and your attendance at property release events, viewings and other events we (or our estate agents) host, and in some cases your personal image contained in photographs or videos we take at these events.
• Technical Data such as technical and device-related information from your use of our website.

• Usage Data including information about how you use our website, for example the webpages you view or search for, length of visits and page interaction information.

We do not request or collect any special categories of personal data about you (this is personal data that reveals racial or ethnic origin, political opinions, religious or philosophical beliefs or trade union membership; genetic data; biometric data for the purpose of uniquely identifying an individual or data concerning health or sexual orientation).

How we receive your personal data

We may receive your personal data through various sources including:

Direct Interactions: We will receive your:

• Identity and Contact Data when you communicate with us in person or by post, telephone, email, SMS, via the website (e.g. when you message us through the Contact page of our website), social media or other means;

• Buyer Information and Marketing and Communications Data when you use the registration portal on our website to register your interest in our new homes or if you provide us this information by other means, such as in person or through our estate agents, in our/their offices and/or at our events; and

• CCTV Data if you visit us at our offices.

If you provide us personal data relating to any individual other than you, you must ensure that you do so in accordance with applicable data protection laws. Please inform those third parties that you intend to disclose their personal data to us, the purpose for this disclosure and that their personal data will be processed by us in accordance with this notice.

Third party sources: We will receive:

• Buyer Information from estate agents we have engaged to manage the sale of our new homes;

• Technical Data and Usage Data about you from analytics providers, such as Google Analytics, in respect of your visits and use of our website;

• Identity and Contact Data about you from professional and social media platforms, internet searches and other publicly available sources.

Cookies and similar technologies: As you use our website, we collect Technical Data and Usage Data through using cookies and other similar technologies (hereafter ‘cookies’).

CCTV: If you visit our offices at which we operate CCTV, we may collect CCTV Data that relates to you.

It is important that the personal data we hold about you is accurate and current. Please keep us informed, using the Contact Us details below, if any of your personal data changes during your relationship with us.

How we use your personal data

This table sets out a description of the ways we process your personal data and the reasons for this.

Purpose / activity

Type of Data

Purpose/Legal basis

Updating you on new homes: To allow you to register, via our website [or by other means], your interest in, and to receive updates on, our new homes developments; and to manage your preferences in receiving these updates.  We will use your information to contact you when the development becomes available. We will share your information with our estate agents to invite you to property release events, viewings and other events we host.

Buyer Information

Marketing and Communications Data

We rely on your consent to send you these updates, which we receive when you complete your registration on our website.

It is necessary to process your data:

To take step so we can enter a contract with you.

Because it is our legitimate interests to process your personal data to respond to sales enquiries, include you on this register for potential sales and for marketing purposes.  

Transactions with you: Managing sales, receipt and reconciliation of funds,  concluding contracts and transactions with you. Providing updates on the status of your property and after-sale notifications affecting the property including alerts on planned works within your estate/home environ that may affect access such as water connections and temporary road closures.

Buyer Information

It is necessary to process your data:

To perform a contract with you or when taking steps so we can enter a contract with you.

To comply with our legal obligation(s).

Because it is our legitimate interest in operating our business to manage our financial accounts, and to provide an impactful after sale service.

Cookies: Using information obtained through our use of cookies that monitor website visits and usage, measure performance, identifies damaging activity, provides security features, optimises our website including allowing you to view media on the website and use other features.

Technical Data

Usage Data

We seek your consent before we set non-essential cookies.

We rely on our legitimate interest to set essential cookies, as they are necessary for the proper functioning of our website.

Profiling and analytics: Certain information we receive from our use of cookies will be combined with your Buyer Information so that we can, on an aggregated [and anonymous] basis, create profiles of the different categories of website visitors and buyers. We process this information to identify market trends and to inform our marketing strategies.  

Marketing and Communications Data

Technical Data

Usage Data

Necessary for our legitimate interests to define types of customers for our property developments, to understand propensities for purchasing types of homes and locations, to keep our website updated and relevant, to develop our business, marketing and sales strategies.

Managing our relationship with you: (i) Responding to communications you send to us through our website (e.g. when you message us through the Contact page of our website), by email, telephone, SMS, social media and in person; (ii) arranging and attending meetings with you (in person and remotely); (iii) informing you of changes to our website and other services; (iv) informing you of changes to this privacy notice and any other notices, policies or terms we publish on our website or have made available/provided to you; (v) administering your data protection, privacy and other rights; and (vii) re-organising some or all of our business and assets, merger or acquisition.

Identity and Contact Data

Buyer Information

Technical Data

Usage Data

Marketing and Communications Data

It is necessary to process your data:

To perform a contract with you or when taking steps so we can enter a contract with you.

To comply with our legal obligation(s).

Because it is our legitimate interest in operating our business to reply to your enquiries, communicate and meet with you; promote our developments and to expand and restructure our business.

Safeguarding our business: (i) administering and protecting our IT networks, website and data, through the use of technologies; (ii) conducting or assisting with internal or government or regulatory investigations, inquiries or actions; (iii) complying with our insurance policies; and (iv) exercising or defending our legal rights or to comply with court orders or orders by applicable regulators.

Identity and Contact Data

Buyer Information

Technical Data

Usage Data

Marketing and Communications Data

CCTV Data

It is necessary to process your data:

To perform a contract with you or when taking steps so we can enter a contract with you.

To comply with our legal obligation(s).

Because it is our legitimate interest to protect our business and to identify and/or prevent fraud or any other illegal activity.

To obtain legal advice or to deal with legal claims/proceedings, or to establish, exercise or defend legal rights.

CCTV: Recording images through the use of CCTV at our business premises.

CCTV Data

It is necessary to process your data:

To comply with our legal obligation(s).

Because it is our legitimate interest to protect our property, assets, staff and others; to detect, investigate, prevent and address unlawful activity and to establish, exercise or defend legal rights.

Consent: Generally, we do not rely on consent as a legal ground for processing your personal data although we will request your consent before (i) sending marketing communications to you by electronic means (e.g. via email); and (ii) before setting non-necessary cookies on your device. You can unsubscribe to our marketing communications by using the ‘unsubscribe’ link in our marketing emails or by contacting us using the Contact Us details below. Our website includes features allowing you to change your consent to cookies at any time.  

Cookies: If you consent, as part of our website’s cookies management tool, non-necessary cookies (for example, analytics cookies) that collect Technical Data and Usage Data related to your visit to the website will be set. These technologies allow us to provide for the website’s security, functionality, optimisation and to allow you to [include any other detail]. Some of the cookies used are strictly necessary for your use of the website, for example, to make sure that the website operates as you expect and to provide for information security. These cookies may process some of your Technical Data and Usage Data, and we rely on our legitimate interests to secure the website and to comply with our obligations to secure personal data. Further information on the cookies we use is published on our [Cookies Policy].

Disclosure of your personal data

It is necessary to share some of your personal data with the types of third parties listed below, and for the reasons and legal grounds set out in the table above.

• Affiliates: [●] is a company affiliated with us, which provides [various back-office services to us and generally supports us in providing our services].
• Service providers: Companies and businesses that provide products and services to us such as estate agent companies who we work with to manage the sale of our new homes, professional advisors, solicitors, auditors, IT system suppliers and support, data storage solutions, customer relationship management solutions, insurance providers, analytics companies, website hosting providers, software as a service and other service providers. We do not allow our service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
• Public and Government Authorities: This includes law enforcement, Revenue and entities that regulate or have jurisdiction over us.  We may be required to disclose your personal data in order to comply with a legal obligation for example if we are ordered to do so by a court of competent jurisdiction, law enforcement, regulatory authority or administrative authority. We may also do so where we consider necessary in order to enforce our legal notices and other policies published on our website and other agreements we may have with you, or to protect the rights, property and/or safety of our staff, clients, website users and others.
• Business reorganisation: If we acquire other businesses or merge with them it may be necessary for us to disclose your personal data to them and their professional and other advisors in the course of the transaction.

International sharing of your personal data

We do not process or share your personal data outside of the European Economic Area.

Storage periods

We keep your personal data for no longer than is necessary, based on the purposes set out in this notice and for the purposes of complying with any legal, regulatory or professional requirements or in order for us to establish, exercise or defend our legal rights. When determining the appropriate period to retain personal data, we consider various factors including relevant regulatory guidance, specific legal or regulatory obligations and applicable statutory limitation periods. If you purchase a home from us, we will retain your personal data for the full term of the structural guarantee, which is 10 years from the completion of your purchase. [CCTV Data is retained for 30 days, unless we need to retain it for a longer period for a specific reason.]

Your data protection rights

Under certain circumstances, you may have the following rights.

Access. You have the right to request a copy of your personal data we control.

Correction. You can request to have any incomplete or inaccurate personal data we control corrected.

Erasure. You can ask us to delete or remove personal data where there is no good reason for us continuing to process it.  You also have the right to ask us to delete or remove personal data where you have exercised your right to object to processing.

Object. You may object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and you wish to object to processing on this ground because you consider it impacts you. You also have the right to object where we process your personal data for direct marketing purposes.

Restriction. You can ask us to suspend the processing of your personal data in the following scenarios: (i) if you want us to establish its accuracy; (ii) where you consider our use of the personal data is unlawful but you do not want us to erase it; (iii) where you need us to hold the personal data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (iv) you have objected to our use of your personal data but we need to verify whether we have overriding legitimate grounds to use it.

Data portability. You can ask us to provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. This right only applies to automated information which you initially provided consent for us to process or where we processed the personal data to perform a contract with you.

Withdraw consent. If you provided your consent to the processing of your personal data for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. Withdrawal of consent will not affect the lawfulness of processing based on consent before withdrawal.

If you wish to exercise any of your data protection rights, please contact our data protection team using the Contact Us information below.

Third party sites

Our website may include links to third party websites. Clicking on those links may allow third parties to collect or share information about you. We do not control these third-party websites and are not responsible for their privacy notices. When you leave our website, you should read the privacy notices of every website you visit. Please see our Cookies Policy for details of the cookies served by us and third parties and how to control these.

Updates to this privacy notice

This privacy notice may be updated periodically and without prior notice to reflect changes in our privacy practices. We will let you of know about any significant changes to this notice and will indicate on the notice when it was most recently updated.

Contact Us

If you have any questions or complaints about this notice or how we use your personal data, please contact us at [email] or at the Data Protection Team, Scapewell Limited, Block A, George's Quay Plaza, George's Quay, Dublin 2, Ireland. You also have the right to complain to the Data Protection Commission www.dataprotection.ie.

Version 1.0

Last updated May 2026